Most coffee brands start their relationship with coffee when the beans arrive in the U.S.
Ours starts much earlier.
It begins in the mountains of Tierradentro, Cauca — with the Nasa Indigenous community that has welcomed us into their homes, their land, and their daily life.
And here’s a key difference:
We are Colombians. We know what it means to grow coffee. We know the effort behind every sack — the long days, the steep hills, the rain, the sun, and the pride.
We also know a truth most people never see:
Coffee farmers are often the last to be paid — and sometimes the least.
Our goal is simple:
Our goal is simple:
Farmers should stop being the last link in the chain.
Not through charity.
But through partnership and business done with respect.
Our Direct Import Model
Most brands buy coffee through importers. There’s nothing wrong with that.
We just do it differently.
Instead of choosing coffee from a catalog, we:
• maintain long-term relationships with the families who grow our coffee,
• manage export directly in Colombia,
• act as the importer of record in the U.S.,
• roast everything fresh in Minneapolis,
• and stay involved in every step from farm to cup.
We don’t just source coffee.
We bring coffee from home.
How We Do It (Step by Step)
1. We are part of the community
We’ve worked with the Nasa families for more than nine years.
Kelly and I aren’t visitors. We aren’t tourists. We are part of that story.
We know the families personally. We trust their work — and they trust us.
No “lot selection trips.”
No performative sourcing.
No pretending.
We don’t choose coffee. We trust the people who grow it.
2. We agree on pricing directly
No commodity pricing. No middlemen.
No commodity pricing. No middlemen.
We pay based on quality and real production costs — transparently and face-to-face.
3. We manage export in Colombia
We oversee:
• milling
• sorting
• bagging
• export documentation
We ensure the coffee that leaves Colombia is exactly the coffee we stand behind.
4. We import it ourselves
We are the Importer of Record.
That means we handle:
• customs
• FDA
• USDA
• duties
We own the entire process.
5. We pick it up with our own hands
5. We pick it up with our own hands
When the pallet arrives in Minneapolis, we don’t send a freight company.
We go ourselves.
We load it.
We bring it to our roasting space.
Producer → Us → You.
Only two hands touch the coffee before it reaches yours.
6. We roast fresh, every weekIn Minneapolis.
Small batches.
Never months-old inventory.
Never stale coffee.
Why This Matters
For you:
• Freshness
• Transparency and traceability
• Quality with an honest, clean story
For the farmers:
• Stability
• Fair payment
• Respect
When the relationship is real, the impact is real.
Thank You for Being Part of This
Whether you buy a bag, stop by at a market, or share a cup with a friend —
you’re supporting a model that puts people first.
And that changes everything.
→ Want fresh coffee delivered fast?
We roast every week in Minneapolis. Order now and taste the difference.